John Casmon - 900 Units, $90M in Real Estate; The 3 C's to Attract Capital in Real Estate

Our guest for today is real estate all-star, John Casmon. John is the Founder of Casmon Capital Group, which helps professionals build generational wealth and impact through passive investing. He has acquired more than 900 units totaling over $90 million. His path to real estate started when he decided to apply his marketing skills to other industries, building from his experiences in crafting brands for Nike, Coors Light, and Mountain Dew, among other popular brands. He is also the host of the Target Market Insights podcast. 

Let’s tune in and learn from John how we can attract capital in real estate! 

[00:01 - 07:05] Opening Segment

• Let’s get to know John Casmon  
• Jumping from marketing to real estate 
  • A career-defining voice mail 

[07:06 - 18:12] Endless Possibilities 

• Find another income stream now
  • John tells us why 
  • It doesn’t matter what your regular job is 
• Leaving Detroit for Chicago to invest in real estate
  • Hear John’s story 
• When did John meet a “real” real estate person? 
• Representation matters in real estate
  • John explains 

[18:13 - 31:58] The No. 1 Mistake in Real Estate 

• Listen to John’s strategy in real estate
• The 2 different mindsets in real estate 
  • Both have the same goals 
• What does success look like for you? 
• What you should not do in real estate  
• Being inspired is not enough

[31:59 - 42:25] Marketing in Real Estate  

• What do you want financially? 
• We talk about goal-setting
• Connect with John. Links below
• John drops some marketing advice you don’t want to miss! 

[42:26 - 45:22] Closing Segment

• Ready to commit to real estate? 
• Final words from John and me

Tweetable Quotes:

“[My story] is really not that relevant to you. What’s relevant is: How can you elevate from where you’re at today to where you want to go?” -  John Casmon

“You need to be clear on what success looks like for you so you can actually move towards it as opposed to letting the universe dictate what your life’s gonna look like.” -  John Casmon

Resources Mentioned:

• Rich Dad Poor Dad
• Nike
• Under Armour 

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Connect with John online: Facebook, Twitter, and LinkedIn. Check out Casmon Capital Group and their LinkedIn page and listen to John’s podcast. 

Guest email: john@casmoncapital.com

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